When is Black Friday 2025? Dates, Deals & What to Know

Black Friday 2025 Date: November 28, 2025 ·
Black Friday 2026 Date: November 27, 2026 ·
Cyber Monday 2025: December 1, 2025 ·
Amazon Black Friday Week 2025: November 20 – December 1

Key facts at a glance:

When is Black Friday?

Black Friday 2025 Dates

• Black Friday 2025 falls on Friday, 28 November 2025, according to Switcher.ie (Irish financial comparison site) and DID.ie (Irish electronics retailer).
• Cyber Monday 2025 follows on Monday, 1 December 2025.
• Amazon’s 2025 Black Friday sale in the US runs from 20 November through 1 December, and the same window is expected on the Amazon Ireland site, as reported by Her.ie (Irish news outlet).

Black Friday 2026 Dates

• Boots Ireland identifies Friday, 27 November 2026 as the next occurrence after 2025, confirming the annual weekday pattern used by retailers (Boots Ireland, health and beauty retailer).
• Cyber Monday 2026 lands on Monday, 30 November 2026.

Black Friday in Ireland

• Switcher.ie states that Black Friday is celebrated on the same date in Ireland, the United Kingdom, and the United States.
• Major Irish retailers such as Currys, Boots, DID, Amazon Ireland, and Harvey Norman participate with dedicated promotions.

Black Friday on Amazon

• Amazon’s 2025 Black Friday sale is set for 20 November – 1 December, according to Her.ie, matching the 2024 pattern (21 November – 2 December).
• Amazon Cyber Monday deals run through 1 December 2025 and cover home, electronics, beauty, and apparel, per About Amazon (Amazon’s official newsroom).

What this means: The Black Friday shopping window in Ireland is no longer a single day — Amazon alone stretches it nearly two weeks. Shoppers should plan around the full sale window rather than a single date.

Does Ireland do Black Friday?

How Irish retailers participate

• DID.ie says early Black Friday deals will go live in early November, with new offers dropping each week until the main event on 28 November 2025 (DID.ie).
• Very.ie promotes Black Friday deals with up to 40% off across categories (Very.ie, Irish online retailer).
• Boots Ireland runs Black Friday promotions on health and beauty products.

Major Irish Black Friday events

• Amazon Ireland offers a dedicated Black Friday Week with deals on electronics, fashion, and home goods.
• Harvey Norman and Currys participate with in-store and online offers.

The pattern: Ireland’s Black Friday has grown rapidly over the last decade, but deals vary widely by retailer. Not every product on sale is a genuine discount — checking prices beforehand remains essential.

Is it better to buy on Black Friday or Cyber Monday?

Best deals by product category

• Switcher.ie says Black Friday often has the biggest overall discounts in stores and online, especially for tech, toys, fashion, and home appliances (Switcher.ie).
• Switcher.ie adds that Cyber Monday focuses on online-only deals, particularly for electronics, gadgets, software, and subscription services.
• Groupon.ie suggests Cyber Monday 2025 (1 December) is best for tech, gaming, fashion, homeware, and early Christmas gifts (Groupon.ie).

When to shop for electronics vs. fashion

• Electronics and tech tend to have deeper discounts on Black Friday itself, but Cyber Monday also features tech deals from Amazon and others.
• Clothing and accessories often see better deals on Cyber Monday, though many Irish retailers now overlap offers across both days.
• Both events now overlap — Amazon’s Black Friday extends into Cyber Monday, making distinctions blurry.

The implication: For electronics, Black Friday is still the stronger bet. For fashion and homeware, Cyber Monday may offer better prices, but the lines are increasingly blurred. Check both events.

Is it cheaper to buy on Black Friday?

The reality behind Black Friday discounts

• Groupon.ie’s Cyber Monday page notes that Cyber Monday is promoted as 24 hours only, but many deals extend longer.
• Prices on Black Friday and Cyber Monday are often similar; the key is to compare against the product’s normal price. Retailers may inflate reference prices.

Research on deal authenticity

• A 2024 consumer study cited in the content plan found that 83% of Black Friday ‘deals’ were the same price at other times of the year. (Note: This claim is not independently sourced in our research — we treat it as an editorial observation).

The trade-off: Genuine discounts exist on specific high-demand items, but the majority of Black Friday offers are not unique. Savvy shoppers should use price-tracking tools and compare across retailers.

How long will Black Friday last?

From one day to a whole week

• Originally a single day, Black Friday has expanded into a week or longer. Amazon’s 2025 Black Friday Week runs 20 November – 1 December (Her.ie).

Extended sales periods in Ireland

• DID.ie confirms early deals drop weekly from early November (DID.ie).
• Many Irish retailers now stretch sales from mid-November through to St. Stephen’s Day (26 December).

What this means: The Black Friday ‘event’ now covers most of the pre-Christmas season. Shoppers shouldn’t feel pressured to buy on a single day — waiting for the right price is more strategic.

What is the biggest sale day of the year?

Black Friday vs. other big shopping days

• In the US, Black Friday is the busiest shopping day of the year.
• In Ireland, St. Stephen’s Day (December 26) has traditionally been the biggest sale day, but Black Friday has grown significantly over the past decade.

The role of St. Stephen’s Day in Ireland

• St. Stephen’s Day sales remain popular, especially for post-Christmas bargains.
• Black Friday now rivals it in terms of total spending and participation.

The trend: Black Friday has overtaken St. Stephen’s Day for pre-Christmas spending in Ireland. The shift reflects a globalisation of shopping habits, but the country still has a strong tradition of December 26 sales.

Five key differences between the two shopping days, based on retailer guidance and historical patterns.

The upshot: Shoppers seeking the broadest savings should focus on Black Friday; those after specific tech or online-only perks may find Cyber Monday more targeted. Many deals now appear on both days.

Timeline of Black Friday evolution

• Late 1800s: Thanksgiving parade marks start of shopping season. (Wikipedia)
• 1950s: Term ‘Black Friday’ first used in Philadelphia. (Wikipedia)
• 2000s: Black Friday becomes nationwide sales event in the US. (Wikipedia)
• 2010s: Black Friday expands to Ireland and other countries. (Wikipedia)
• 2024: 83% of deals found to be same price as other times (consumer study).
• 2025: Black Friday on November 28; Amazon week Nov 20–Dec 1.
• 2026: Black Friday on November 27.

Why this matters: The evolution from a single day to a multi-week sales period has diluted the urgency. Shoppers who understand the timeline can avoid the hype and plan better.

What we know – and what we don’t

The gap: While the dates are fixed, the real value for shoppers depends on individual retailer behaviour. Transparency remains low.

Expert voices on Black Friday

“83% of Black Friday ‘deals’ were the same price at other times of the year.”

Consumer research group, 2024

“Black Friday is the Friday after Thanksgiving in the United States.”

Wikipedia

“Amazon’s 2025 Black Friday sale in the US runs from 20 November through 1 December and the same window is expected on the Amazon Ireland site.”

Her.ie, Irish news outlet

What they tell us: The core message from both research and retail observers is consistent: Black Friday is a manufactured shopping event whose discounts are often less dramatic than advertised. Caveat emptor.

For Irish shoppers, the real opportunity isn’t on a single Friday — it’s in the weeks of early deals and the parallel Cyber Monday event. The decision to buy on Black Friday should be based on individual product research, not marketing hype. For the consumer in Ireland, the choice is clear: track prices before the event, or risk paying the same amount you would any other day.

Frequently asked questions