Where to Buy Jellycat in Singapore: Official Stores & Tips (2025)

Anyone who’s tried to buy a Jellycat plush in Singapore recently already knows the feeling: you see it online, rush to a store, and the shelf is bare. The brand’s soft toys have turned into one of the most sought-after collectibles, and this guide maps out every authorised seller, from the largest collections to hidden corners where rare finds still appear.

Official Jellycat retailers in Singapore: 6+ stores including major department stores and specialty shops ·
Jellycat availability at Changi Airport: yes (SG60 pop-up, limited-time events) ·
Largest collection claimed by: Deer Industries (online) and The Elly Store (offline) ·
Typical price range for a Jellycat plush: SGD 30–80 depending on size and rarity ·
Jellycat hardest to find globally: retired designs (e.g., Bashful Bat, certain Amuseables) ·
Jellycat origin: London, UK (founded 1999)

Here are the key facts about Jellycat availability in Singapore:

Does Singapore have Jellycat?

Official Jellycat retailers in Singapore

Yes, Singapore has Jellycat — and more options than most realise. The brand is stocked by at least six official retailers across the island, ranging from dedicated toy specialists to department store chains. Jellycat’s official store locator verifies these as authorised outlets.

• Deer Industries – 213 Henderson Road, #01-02, Singapore 159553. Phone: 9485 4430. Hours: Monday 10:30am–6pm, Wednesday to Sunday 10:30am–6pm, closed Tuesdays. (Deer Industries Official)
• Little Baby – Authorised Jellycat retail store with WhatsApp support at +65 86888576 and +65 86881686. Offers 3-month or 12-month instalment payment options. (Little Baby Official)
• The Elly Store – Cluny Court, a recommended offline destination with a wide selection.
• Motherswork – Great World City and Tanglin Mall locations.
• Mothercare – Multiple locations across Singapore.
• TANGS – Orchard Road flagship store.
• The Children’s Showcase – Tanglin Mall.

Where to find Jellycat plush in Singapore

Beyond the official retailers, specialty stores like Flower Matters also carry Jellycat at two prime locations. ZULA.sg reports that Flower Matters Orchard (310 Orchard Road, Tangs Plaza, Singapore 238864) operates Monday to Saturday 10:30am–9:30pm and Sunday 11am–9pm, phone 6737 5500. The Vivo City branch (1 Harbourfront Walk, #01-187 Vivo City, Singapore 098585) is open daily 10am–10pm.

Retailers caution that Jellycat bag charms, books, and bags are extremely difficult to find in Singapore because they are usually out of stock, according to ZULA.sg.

What is Jellycat?

Jellycat brand origin and history

Jellycat is a British company, not Irish. It was founded in London in 1999, as confirmed by Jellycat’s official website and Wikipedia. The brand’s headquarters remain in London, and it has no manufacturing or corporate ties to Ireland.

Jellycat’s official website emphasises that the brand focuses on ultra-soft textures and whimsical designs, deliberately avoiding mass production to keep each design special.

From the beginning, Jellycat focused on ultra-soft textures and whimsical animal designs — a combination that created a distinct category of “soft toy meets collectible.” The company deliberately avoids mass production, which keeps each design feeling special but also creates the shortages Singapore shoppers now face.

Why Jellycat plushies are popular

The appeal hinges on three factors. First, the fabric: Jellycat uses proprietary synthetic plush that feels noticeably softer than standard stuffed toys. Second, the design philosophy: each Amuseable and Bashful character has a personality — a slightly goofy expression or an oddly shaped body that makes it photogenic and shareable on social media. Third, the collectible component: Jellycat retires designs regularly, so owning a discontinued plush becomes a small badge of status among collectors.

The pattern: Jellycat’s popularity is self-reinforcing. Scarcity drives social media posts, which drive more demand, which makes the next round of stock sell out even faster.

Why are Jellycats so hard to find now?

Jellycat shortage reasons

Jellycat deliberately limits production to maintain exclusivity, according to brand analysts cited by BBC News. Unlike most toy brands that scale manufacturing when demand rises, Jellycat keeps its supply chain tight. A single new design might have a production run of only a few thousand units worldwide.

• Limited production runs: Jellycat manufactures in small batches, so even popular designs disappear from shelves quickly.
• Viral social media trends: TikTok and Instagram posts featuring Jellycat plushies have driven demand far beyond pre-2020 levels.
• Retired designs: Jellycat discontinues products regularly, making older models rare and collectible.
• No compromise on quality: The brand refuses to outsource manufacturing to cheaper, higher-volume factories.

Global demand and production limits

In Singapore, the shortage is amplified by limited import allocation. Retailers like Mother and Baby Singapore note that even authorised stores receive irregular restocks. The Elly Store and Deer Industries both report selling out entire shipments within days of arrival.

Why this matters: the scarcity is not a supply chain glitch that will fix itself. It is a deliberate brand strategy. For Singapore shoppers, the only reliable method is to monitor multiple retailers simultaneously and act fast when stock appears.

Which is the largest Jellycat collection in Singapore?

Deer Industries online collection

Deer Industries claims to hold the largest Jellycat collection in Singapore, and its online catalogue supports that assertion. The site carries everything from the standard Bashful Bunnies to niche Amuseables — and even bag charms, books, and bags, which most other Singapore retailers don’t stock. Deer Industries is located at 213 Henderson Road, #01-02, Singapore 159553, according to Mother and Baby Singapore.

Deer Industries claims to hold the largest Jellycat collection in Singapore, with an extensive online catalogue covering everything from standard Bashful Bunnies to niche Amuseables.

The Elly Store offline range

The Elly Store at Cluny Court is widely considered the best offline destination for Jellycat in Singapore. It carries a deeper in-store selection than most department stores because Jellycat products are its core offering, not a sideline. Shoppers report finding retired designs here that have vanished from other retailers.

Other large retailers (TANGS, Mothercare)

TANGS at Orchard and Mothercare locations stock popular Jellycat lines but typically have less depth — meaning you’ll find the most common designs (Bashful Bunnies, Smudge elephants) but rarely the limited-edition or rare pieces. For a casual shopper, they’re convenient. For a serious collector, they’re a secondary option after Deer Industries and The Elly Store.

Does Singapore airport have Jellycats?

Changi Airport SG60 pop-up

Yes — but it was a limited-time event, not a permanent store. Changi Airport hosted a Jellycat pop-up as part of the SG60 celebrations in 2025, selling exclusive plush designs that were not available anywhere else in Singapore. Changi Airport Group confirmed the pop-up ran for a specific promotional period.

Other airport retail options

No permanent Jellycat retail location exists at Changi Airport as of mid-2025. Travellers hoping to pick up a Jellycat at the airport should check the Changi Airport website or social media channels for future pop-up announcements before heading to the terminals.

The trade-off: airport pop-ups are the only place to get Singapore-exclusive Jellycat designs, but they are unpredictable. Missing one means waiting for the next event — which may not come for months.

What are the rarest Jellycat designs?

Rarest Jellycat plushies to collect

Retired designs are the most difficult to find anywhere, including Singapore. According to Jellycat official, the company discontinues products regularly, which creates a secondary collector market. The hardest designs to source in Singapore include:

• Bashful Bat – Discontinued, highly sought after by collectors.
• Amuseables Avocado – Retired, rarely seen on shelves.
• Certain special editions – Singapore-exclusive pop-up designs and limited-run collaborations.

How to find rare Jellycat designs in Singapore

Dedicated collectors in Singapore monitor multiple channels simultaneously. The most reliable method involves checking Deer Industries and The Elly Store weekly, following both on social media for restock alerts, and joining Singapore-based Jellycat collector groups on Facebook and Telegram where members tip each other about new stock arrivals.

ZULA.sg reports that Jellycat bag charms, books, and bags are particularly hard to find locally because they are usually out of stock even when the main plush lines are available.

The pattern: rarity in Singapore follows global trends (retired designs) but with a local twist — any design that goes viral on TikTok in Southeast Asia disappears from Singapore shelves within 48 hours.

Where to buy Jellycat in Singapore offline: the full guide

Step-by-step offline shopping guide

1. Step 1: Check stock online before visiting. Every major retailer updates its website faster than its physical shelves. Deer Industries and The Elly Store both show real-time availability on their product pages.
2. Step 2: Visit early in the day. Retailers report that morning restocks are common, and the best selection is available before 11am. Afternoon shoppers often find picked-over shelves.
3. Step 3: Call ahead. For specific designs, calling the store directly saves time. Deer Industries (9485 4430), Flower Matters Orchard (6737 5500), and Little Baby (WhatsApp +65 86888576) all confirm stock over the phone or chat.
4. Step 4: Ask about upcoming restocks. Store staff often know when the next shipment arrives, even if it is not advertised online. Polite persistence pays off.
5. Step 5: Follow retailers on social media. Deer Industries and The Elly Store post exclusive stock alerts and limited-time offers on Instagram before they appear on the website.

Frequently asked questions